Fitness tracker Jawbone UP has released data saying that users of its fitness band who also mentioned that they used Pokémon Go logged 62.5 percent more steps over the past weekend than they did on normal weekends.
That’s just one of many reports of people using the app, unintentionally (or intentionally) to get in shape.
Even a policeman in South Carolina has created a fitness routine based around the app.
“There have been so many posts online of people saying, ‘I haven’t walked this far in years, I’m actually starting to lose weight from catching Pokemon’,” Garrett said. “So I figured to take it that step further, you know, and add some interval training exercises in there.”
He launched a PokeFitness website which has workouts to do while trying to catch ’em all.
What’s going on?
For those not in the know, Pokémon GO is an app, built by Nintendo and Niantic, Inc., in cooperation with The Pokémon Group.
Though technically a mobile game, it uses several smartphone technologies—GPS and camera, mostly—to merge the fictional, digital world of Pikachus and Pokémon Gyms with the physical world.
Along with that there are digital monsters to capture and digital Pokémon gyms where you go to train your team. (For a more detailed understanding go here.)
The endorsements of the fitness benefits are rolling in.
Some are quite hilarious
— Cory Johnson (@CorJJohn) July 11, 2016
Doctor: Do you exercise?
Me: I play Pokémon Go.
Doctor: *Writes in notepad* “Fit AF.” pic.twitter.com/TMW9xr1rPv
— Rsizzle (@Ryan_Salyer75) July 11, 2016
— Sreyduong (@Sreyduong2) July 11, 2016
Others are just a simple singing of its praises:
According to my Fitbit, I burned 408 calories this morning on my hunt for Pokemon
— Dani (@DaniRhem) July 12, 2016
@TimAintCool yep! Health goals! Lol!
— kat thornton (@moroccanflavor) July 10, 2016
Bought a Fitbit to track how many calories I burn while searching for Pokemon pic.twitter.com/2e6BpCJJKo
— Andrew Talbot (@AndrewTalbot14) July 10, 2016
Now we’ll be curious to see if Nintendo takes advantage of the trend and turns Pokémon Go Plus into a fitness tracker that it is turning out to be!
The Bluetooth accessory has already become so popular that it’s sold out on Amazon.)